Luis Esquivel

Luis Esquivel is a seasoned marketing operations professional with extensive experience in managing and optimizing marketing technologies and processes. Currently serving as the Marketing Operations Manager at Coursera since March 2023, Luis previously held senior roles at Appspace, Omnitracs, and HealthMarkets, where responsibilities included evaluating emerging technologies, managing lead generation systems like Marketo and Salesforce, and overseeing marketing budgets and data-driven campaigns. With a solid foundation in marketing gained from a Bachelor of Business Administration in Marketing from The University of Texas at Arlington and a Bachelor's in Marketing from East Texas A&M University, Luis has consistently demonstrated expertise in developing strategies that enhance marketing effectiveness and drive business growth.