James Friel

James Friel is a seasoned executive with extensive experience in the retail sector. Currently serving as CEO of BB Retail Consulting since March 2014, James Friel specializes in various retail project initiatives, including buying, marketing, and supply chain management. Previously, James held significant roles at Courts Singapore Pte Ltd, where responsibilities included Group Chief Operating Officer and Regional Commercial Director, alongside serving as Country Director. Earlier in the career, James was the Managing Director and CEO of Courts Malaysia from 2005 to 2008 and served as Commercial Director of Courts Singapore in 2005. James's educational background includes attendance at Holyrood Grammar School.