Cove Brands
James Lu, CFA, CPA, CA, currently serves as VP of Finance at Cove Brands, where responsibilities include overseeing financial operations since March 2024. Previously, James held the position of Director of Acquisitions at Benitago Group from January 2022 to February 2024, contributing to significant fundraising and brand development in the Amazon aggregator space. James's experience also includes roles as an MBA Intern at Moss, where a spend management platform gained major investment, and as a Senior Associate and Manager at PwC, managing high-profile accounts in real estate and asset management. Additional mentorship roles at various incubators highlight a commitment to fostering entrepreneurship. James holds an MBA from INSEAD, a Master's in Accounting from the University of Waterloo, and a Bachelor's in Accounting and Finance from the same institution.
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Cove Brands
Cove Brands is a digitally native consumer brands company; combining our passion for great products and operational excellence to profitably scale brands in Beauty, Wellness, and Home. We make quality products accessible to everyone — without compromise.