Michelle Overman is a seasoned marketing professional with a robust background in strategic marketing and customer engagement. Currently serving as the Director of Marketing Strategy at Cove Communities since July 2021, Michelle previously held the role of Senior Customer Engagement Manager. Prior experience includes positions at Sun Communities & Sun RV Resorts as Regional Marketing Manager, where responsibilities encompassed developing and implementing marketing initiatives, and as Lead Generation Specialist at Informa Exhibitions. Michelle's earlier roles in marketing and public relations, including a Marketing/Public Relations Coordinator position at Carefree RV Resorts and marketing coordination at Wespac Construction, laid the foundation for a diverse skill set in campaign development, proposal coordination, and event management. Michelle holds a Bachelor of Arts degree in English Language and Literature from Northern Arizona University.
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