Bill Livek

Bill Livek has been in the business of measuring consumer behavior for almost four decades. As chief executive officer and executive vice chairman for comScore, his passion for the media, marketing, and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement. Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events. Prior to joining comScore, he served as vice chairman and chief executive officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere; today these services are the standard in measuring the movie consumer globally and the TV viewer from set-top devices. Bill previously served as co-president of Experian Research Services, co-chair/ co-owner of Simmons Market Research Bureau, co-founder of Transactional Data Solutions (an LLC with MasterCard), CEO of Birch-Scarborough Research (later Scarborough Research), and vice president of sales/marketing for Arbitron. He is a graduate of Southern Illinois University with a degree in media from the College of Communications.