Ketna Mistry Adam McIm Bahons)

Ketna Mistry Adam MCIM MA BA (Hons) currently serves as the Head of Marketing Communications and Engagement for Research and Innovation at Coventry University, where responsibilities include formulating and executing strategies that enhance stakeholder engagement with the university's research and business initiatives. Prior experience includes roles such as Global Guest Experience Marketing Manager at Picsolve International Ltd, Head of Brand Marketing at Sterling Geo, and Marketing Communications Manager at De Montfort University, where Ketna successfully developed and implemented comprehensive marketing strategies to promote research, business growth, and innovation. Educational qualifications consist of a Postgraduate Diploma in Marketing from Loughborough University, a Master's Degree in Design Management from Birmingham City University, and a Bachelor's Degree in Graphic Design from the University of Staffordshire.