Lauren Martin is an experienced professional currently serving as the CRM & Conversion Manager at Coventry University since January 2022. In this role, Lauren manages Salesforce Marketing Cloud to design and execute targeted email marketing campaigns and leads communications for key events such as Open Days and webinars, enhancing attendance and engagement. Prior to this position, Lauren held various roles at DHL Parcel UK, including CRM and Communications Assistant and Student Experience Advisor, and worked as a Customer Service Advisor at Sky Blues in the Community after starting a career as a Business Administrator.
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