Marilou Simard Baril

Marilou Simard Baril currently serves as Senior Manager of Field & ABM at Coveo, where leadership includes overseeing a high-performing team of marketing professionals and developing data-driven budgets to support revenue goals. Previous roles at Coveo included Head of ABM for Knowledge & Commerce and Field & ABM Marketing Manager, focusing on pipeline growth across North America and EMEA. Prior to Coveo, Marilou held various positions at Poka Inc., culminating in the role of Customer Demand Generation Manager, where responsibilities included planning demand generation strategies and managing departmental budgets. Marilou started a career in marketing as a Marketing Coordinator and Project Coordinator in earlier employment, demonstrating a comprehensive background in marketing and communications. Marilou holds a degree in Communication Publique from Université Laval and a secondary diploma from Le Petit Séminaire de Québec.