Peiwen Xu

Peiwen Xu is a skilled Senior UX/UI Designer with extensive experience in digital growth and optimization, currently working at Coveo since August 2020. Proficient in creating innovative solutions to complex UX challenges, Peiwen has successfully led multi-staged B2B website redesigns that enhance digital product performance. Previous roles include UI/UX Designer at Northern Block, where contributions spanned all design stages, and Senior UI/UX Designer at TrustWave IO, achieving a significant increase in click rates and launching the company website rapidly. Peiwen's background also includes foundational experience in design and research from roles at PPLUS Design, the University of Toronto, and several other organizations. Peiwen holds a Bachelor of Arts from the University of Toronto and a User Experience Design Certificate from George Brown College.