Viviane Colpron

Viviane Colpron, MBA, is an accomplished executive with extensive experience in marketing and business development. Currently serving as Vice President of Design & Commercialization at CoverMe Inc. since August 2015, Viviane oversees operations for a Canadian cover-up and resort wear manufacturer. As President of Markuja Sport, a startup launched in July 2014, Viviane focuses on creating stylish, high-quality activewear for women. Previously, Viviane held the position of Vice President of Marketing at Lise Watier Cosmétiques, where a strategic growth plan and brand repositioning were implemented, alongside the launch of e-commerce in Canada and the U.S. Experience at Metro as Marketing Director involved business planning, innovation, and customer-centric strategies, while earlier roles at Publicis Advertising included account management for major clients. Viviane holds dual MBA degrees from Cornell Johnson Graduate School of Management and Queen's University, along with a Bachelor's degree in Marketing and Communication from UQAM.