Cowboy
Adrien Roose is the Founder & CEO of Cowboy, a position they have held since 2017. Prior to that, they were the Founder & CEO of Take Eat Easy from 2012 to 2016. Adrien also worked at Saatchi & Saatchi as a Strategy employee from February 2012 to July 2012. Adrien started their career as an Associate at BNP Paribas from October 2010 to January 2012. Before that, they worked as a Summer Intern at Grameen Bank in 2010.
Adrien Roose completed their Bachelor's degree in Business Engineering at the Université catholique de Louvain from 2005 to 2008. Adrien then pursued their Master's degree in Business Engineering at the Louvain School of Management from 2008 to 2010. Additionally, they obtained a Master's degree in International Management from CEMS - The Global Alliance in Management Education in the year 2010.
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Cowboy
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Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.