Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner.

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport.

Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.

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Cowboy

Adrien Roose

Jordy De Marie

Raphaël Roisin

Melissa Whitehead

Martijn Ceyssens

Marta B.

Laura Daussaint

Ivan Timmermans

Angéline de Bonhome

Florian D.

Faber Marchand

Arnaud Parmentier

Vincent de Gaultier

Villő K.

Tanguy Goretti

Ross M.

Richard Bone

Richard Ascott

Oliver Barleben

Mark V.

Karim Slaoui

Conrad Doyle

Charles Van Haverbeke

The Leadership Team at Cowboy is responsible for setting the strategic direction and overall vision of the company. They oversee key functional areas including revenue generation, marketing, finance, supply chain, and manufacturing, ensuring alignment with Cowboy's mission to innovate urban mobility. This team drives the company's growth, fosters innovation, and ensures exceptional product quality and customer satisfaction.

Leadership Team

Engineering

Brand and Marketing Team

Leadership Team

About

Team members

Other teams at Cowboy

Engineering

Brand and Marketing Team