Eloise Martin

Brand & Partnerships Lead at Cowboy

Eloise Martin has a diverse work experience history. Eloise started their career in 2012 as a Managing Assistant at Associates Hair, where they managed a team of stylists, handled bookings and appointments, and oversaw merchandise and product sales. In 2016, they worked as a Recruitment Coordinator at Health Education England, where they coordinated the recruitment process for medical trainees and managed expense claims. Eloise also served as an Assistant Italian teacher at St Georges School during that time.

From 2017 to 2020, they worked at M&C Saatchi Public Relations, starting as an Intern and progressing to roles such as Junior Account Executive and Senior Account Executive. In these positions, Eloise developed successful campaigns for clients like SONOS, EE, Amazon, instax, Virgin Active, and Ubisoft. Eloise also coordinated sponsorship and marketing initiatives with EE for events like the BAFTAs and Glastonbury.

In 2020, Eloise joined Edge of Ember as a Marketing and Social Media Manager. Eloise grew the company's social media following, established brand guidelines, and managed non-profit campaigns. Eloise also orchestrated successful partnerships with retailers like Selfridges and Harvey Nichols through creative campaigns.

In 2021, Eloise transitioned to Tropicfeel, where they initially served as a Brand and Social Media Manager. In this role, they achieved significant brand channel growth and established new creative brand guidelines. Eloise also secured a long-term marketing partnership with Soho House. Later, they became a Creative and Strategy Brand Manager, taking on responsibilities such as being the head copywriter for various brand and paid channels.

Currently, Eloise works at Cowboy as a Senior Brand & Partnerships Manager, a position they started in 2023.

Eloise Martin completed their education at three different institutions. Eloise attended The Westgate School in Winchester from 2008 to 2011, where they completed their high school education. After that, they enrolled at Peter Symonds College and graduated with a high school degree in 2013. Finally, Eloise pursued higher education at the University of Bristol, where they studied Romance Languages, Literatures, and Linguistics. Eloise obtained a Bachelor's Degree from the university in 2017.

Location

London, United Kingdom

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Cowboy

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Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.


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Headquarters

Ixelles, Belgium

Employees

11-50

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