Cowboy
Leif Lennart Roth has worked as an Account Manager at Brunel since April 2022. Leif Lennart previously worked as a Trainee Vertrieb & Recruiting at the same company from October 2021 to April 2022. Leif also worked as a Brand Ambassador at Cowboy since April 2021. Before that, they completed an internship at Ruedas CEA from January 2020 to July 2020. Leif's earliest work experience was as an Executive Sales Associate at Vodafone, where they worked from April 2018 to April 2020.
Leif Lennart Roth began their education in 2017 at HSB Hochschule Bremen – City University of Applied Sciences, where they pursued a Bachelor of Arts degree in Wirtschaftswissenschaften. Leif Lennart studied there until 2020. In 2019, Leif also attended Universidad EAFIT, although the specific degree and field of study are not provided.
In terms of additional certifications, Leif received a scholarship for combined studies and an internship abroad in July 2019 from DAAD Deutscher Akademischer Austauschdienst. Leif Lennart also participated in the Buddy Program at Hochschule Bremen in the same year. In 2015, Leif completed a volunteering program (FSJ) in Ecuador through ICJA Freiwilligenaustausch weltweit. Prior to that, in 2014, they obtained Jugendleiter-Ausbildung (JuLeiCa) from Deutscher Kinderschutzbund.
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Cowboy
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Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.