Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner.

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport.

Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.

Internet

Cowboy

Adrien Roose

Raphaël Roisin

Melissa Whitehead

Martijn Ceyssens

Marta B.

Ivan Timmermans

Angéline de Bonhome

Florian D.

Faber Marchand

Arnaud Parmentier

Vincent de Gaultier

Villő K.

Tanguy Goretti

Ross M.

Richard Bone

Richard Ascott

Oliver Barleben

Mark V.

Karim Slaoui

Conrad Doyle

Charles Van Haverbeke

The Engineering team at Cowboy is responsible for designing, developing, and refining the electric bikes that the company is known for. This team covers a wide range of specialties, including hardware electronics, software development, mechanical engineering, and powertrain systems. Key activities include creating and testing bike electronics, developing mobile and web applications, enhancing firmware, and ensuring the overall quality and performance of the bikes. Their cross-disciplinary expertise ensures that Cowboy's products are not only technologically advanced but also user-friendly and reliable for urban commuters.

Engineering

Leadership Team

Brand and Marketing Team

Engineering

About

Team members

Other teams at Cowboy

Leadership Team

Brand and Marketing Team