Keenan Pendergrass

Keenan Pendergrass is an accomplished media professional with extensive experience in research and marketing. Currently serving as the Regional Research Director for Cox Media Group since June 2020, Pendergrass oversees key data sources and develops innovative sales and marketing strategies for various affiliates in Orlando and Jacksonville. As the owner of PoeticSoul Publications since December 1997, Pendergrass also demonstrates entrepreneurial expertise. Previously, Pendergrass held the position of Director of Station Research at WFTV/WRDQ from April 1998 to June 2020, where responsibilities included managing research projects and client marketing strategies. Pendergrass began the career as Marketing/Research Director and Account Executive at WCPO from September 1990 to April 1998. Pendergrass holds a Bachelor’s degree in Communications from Middle Tennessee State University.