Vanessa Coimbra

Vanessa Coimbra serves as a Specialist in Communication and Marketing at CPFL Energia since March 2019, overseeing 360° communication demands for various companies within the energy market sector. Responsibilities include brand positioning, social media management, budget oversight, and KPI reporting for significant campaigns. Previous experience includes a role as a Corporate Communication Analyst at IBM from August 2012 to February 2018, where Vanessa handled strategic product launches, internal communication projects, and stakeholder engagement. Vanessa's educational background includes a Postgraduate degree in Marketing Management from ISEG - Lisbon School of Economics & Management and a Bachelor's degree in Advertising from Pontifícia Universidade Católica do Rio de Janeiro.