Casey Sloan is a seasoned qualitative research professional with over 14 years of experience, currently serving as Vice President at C&R Research since June 2010. Previous roles include Principal Scientist/Qualitative Researcher for PepsiCo, Research Director at C&R Research, McDougal Littell, and Teenage Research Unlimited, as well as Account Planner at Young & Rubicam Advertising. Casey has extensive expertise in developing and implementing client-specific research strategies for youth and general market demographics. Educational qualifications include a degree in Government, Politics, and History from Lawrence University and training in Account Planning from Miami Ad School.