Acma Irina Ivanova Cgma

Head Of Finance - Emeia at Crabtree & Evelyn, Ltd.

Irina Ivanova's work experience includes various roles in finance and consulting. Irina is currently the Head of Finance at Vision Direct, starting in 2022. Prior to this, they worked at Crabtree & Evelyn as the Head of Finance - EMEIA, where they were responsible for developing and implementing global e-commerce sales and marketing forecasting and reporting processes. Irina also served as the Group Reporting Manager at Crabtree & Evelyn. Before joining Crabtree & Evelyn, Irina worked at London & Partners as the Financial Controller for commercial projects, where they handled monthly management reporting and budgeting. Irina also has experience at Interros, where they were the Head of IFRS reporting and international tax planning division, and at Ernst & Young and Arthur Andersen Business Consulting, where they held various roles in accounting, tax reporting, audit, and consulting.

Irina Ivanova, ACMA, CGMA, has a diverse education history. Irina obtained their ACMA, CGMA degree in Management Accounting from The Chartered Institute of Management Accountants in 2014. Prior to that, Irina earned their BA degree in Taxation from Moscow Financial University under the Government of the Russian Federation, graduating in 1999. Irina also attended Mathematics and Physics School N2, although no specific degree or field of study is provided for this institution.

In addition to their formal education, Irina has obtained several certifications, including Microsoft Teams: Learning Shifts for Firstline Workers, Pitching to Investors, Sales Forecasting, Advanced Google Ads, Dan Ariely on Making Decisions, Email Marketing: Strategy and Optimization, How to Proactively Manage Conflict as an Employee, Pete Docter: Creating a Career Fueled by Imagination, Social Media Marketing: Strategy and Optimization, FB: 100-101: Certified Digital Marketing Associate, Klaviyo Product Certified, and Learning Google Data Studio for Marketers. These certifications were obtained from various institutions such as LinkedIn, Meta, and Klaviyo, with the most recent certification being attained in March 2022.



  • Head Of Finance - Emeia

    August, 2018 - present

  • Group Reporting Manager

    May, 2017

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