David Bicho

Managing Director at Crabtree & Evelyn, Ltd.

David Bicho has a rich and diverse work experience spanning over three decades. Their most recent role was as the VP of Planning/Allocation & Customer Service at Fannie May Confection Brands, Inc. Starting in 2015, they held this position until the present.

Prior to this, David was the Managing Director at Crabtree & Evelyn from 2012 to 2014. In this role, they oversaw the business operations group and managed a staff of twenty-five. David was responsible for sales channel planning and allocation, business analysis, customer care, and retail store operations, generating over $65M in annual sales.

Before that, David served as the Vice President of Forecasting & Sales Administration- Americas at WWRD US LLC from 2009 to 2012. This role involved operational planning and sales forecasting for three premium brands in the US and Canada, generating annual sales volume of $180M.

David's long tenure with Waterford Crystal Inc. from 1985 to 2009 showcased their skills in various roles. Starting as a Marketing Manager, David progressed to become the Vice President of Product Management, Vice President of Inventory Management & Forecasting, and eventually the Vice President of Sales Administration. In these roles, they had extensive responsibilities in operational planning, sales forecasting, budgeting, inventory control, and marketing strategy. David managed multiple brands and achieved combined annual sales of $200M+.

Overall, David Bicho's work experience demonstrates their expertise in planning, forecasting, sales administration, and business operations, with a track record of achieving successful sales growth and managing cross-functional teams.

David Bicho has a Bachelor of Science (BS) degree in Business Management/Economics from Providence College. David also holds a Master of Business Administration (MBA) degree in Business Management/Marketing from the University of Rhode Island- Graduate School of Business. However, the specific start years and end years for both degrees are not provided.



  • Managing Director

    January, 2014 - present

  • Head Of Business Operations

    March, 2012