Craft Impact: A Growth & Communications Agency
Mary Coughlin is a seasoned communications strategist with extensive experience in marketing and public relations. Currently, Mary serves as a Communications Strategist at Craft Impact since August 2015, developing innovative marketing strategies for clients, and additionally works as a Content Strategist at Vantage Impact since November 2021, focusing on helping financial advisors enhance their practices. Previously, Mary held roles such as Marketing & Public Relations Specialist at the New Mexico State Library and Marketing Communications Coordinator at Special Olympics Colorado, where responsibilities included managing marketing initiatives and digital platforms. Mary began their career with various internships, including positions at USA Rugby and the Ohio State University, and holds a B.A. in American Studies and Journalism from the University of Notre Dame and an M.A. in Sport Management from The Ohio State University.
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Craft Impact: A Growth & Communications Agency
Craft Impact partners with clients via marketing & sales services to help generate revenue in a predictable, sustainable way. We do this primarily for three types of companies: Financial Advisory Firms - RIAs and independent practices ready to attract prospects and increase referrals - TAMPs focused on recruiting more advisors Professional Services - Service companies seeking new revenue - Executives focused on retaining and engaging employees during organizational change Product Manufacturers - Companies ready to scale and increase pipeline - Sales teams who need help nurturing good fit leads over a long sales cycle We're specific about who we work with for 3 reasons: 1. We've developed deep industry expertise in terms of knowing our clients' business models, quickest path to ROI with marketing & sales, tech stacks, etc. 2. For the right fit clients, we're laser focused on results, which lead to long-term partnerships (our longest client relationship has been going strong for 10+ years) 3. Life is too short to work with people we don't align with! We get up in the morning because we’re excited to see the impact our strategies have on a growing company’s revenue and we're passionate about weaving social impact into our business model.