Max Lyne

Max Lyne serves as the Group Technology Director at Crafter's Companion since September 2018, where responsibilities include overseeing the group's technology strategy and leading digital transformation initiatives, such as migrating from Magento 2 to Shopify Plus and implementing a new warehouse management system. Prior positions include Head of IT at Crafter's Companion, where Max managed global infrastructure and project managed the transition from BrightPearl ERP to NetSuite, as well as enhancements to telecom and core infrastructure. Previously at inov-8 from November 2009 to September 2018, roles included IT Lead, Senior IT Specialist, and Software/Website Developer, focusing on managing global IT infrastructure and implementing ERP systems across multiple locations in the UK and US. Max holds a BSc Hons in Computer Science with a focus on Media, Games, and Web Design from the University of Sunderland.