Sarah Berger

Sarah Berger is an accomplished marketing professional with extensive experience in driving strategic growth and leading marketing teams. Currently serving as the Sr. Director of Marketing at Crafty since June 2022, Sarah is responsible for building the Marketing function from the ground up and implementing a customer-centric flywheel approach. Previously, as Director of Marketing for the Americas at Kin + Carta from October 2018 to June 2022, Sarah led a team of over 13 individuals across various marketing disciplines and played a key role in rebranding efforts during a significant organizational merger. Sarah began their career at Solstice in 2012, holding multiple roles including Sr. Marketing Manager and Event Director, where notable achievements included directing a major digital innovation summit. Sarah's early experience includes working as a Promotions Coordinator at J&L Marketing, Inc. Sarah holds a Bachelor's Degree in Integrated Marketing Communications from Illinois State University.