Craggy Range Vineyards Ltd
Craig Sims is the Chief Executive Officer at Craggy Range Vineyards Ltd. Prior to this role, Craig held various executive positions at ASB Bank and ANZ, where Craig led operations, transformation programs, and business banking divisions. Craig has a strong background in strategic leadership and driving business performance through simplification and transformation initiatives. Craig holds a Masters of Business Administration from Victoria University of Wellington and has completed the Columbia Senior Executive Program at Columbia Business School.
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Craggy Range Vineyards Ltd
Established in 1998, Craggy Range is a family-owned winery situated in the shadow of the spectacular Te Mata Peak in the premium wine-growing area of Hawke's Bay, New Zealand. With an unrelenting focus on quality, Craggy Range produces a collection of iconic wines from their exceptional estates in Hawke's Bay, Martinborough, and Marlborough. When Craggy Range owners Terry and Mary Peabody first set out to start a winery with world class aspirations, their search quickly brought them to New Zealand. Looking down from Te Mata Peak onto the land where Craggy Range now stands, they were clear that they wanted to create a winery and an experience which truly evoked the unique landscapes and heritage of the region. To ensure a firm commitment, Terry Peabody honoured the original promise of leaving a legacy for the family still to come and established a 1000 year trust, meaning the winery can never be sold. What has followed in the last 20 or so years has been the development of an iconic New Zealand winery which has never lost sight of its sense of place, or its family ties.