Bonnie Herche

Vice President, Brand, Product & Sales Marketing at Crain Communications

Bonnie Herche is an accomplished marketing executive currently serving as Vice President of Growth and Product Marketing at Crain Communications since August 2020, where responsibilities include leading marketing strategy across various business lines and managing a team of 25. Previously, Bonnie held the position of Senior Director of Consumer Marketing at Cengage, achieving significant growth for the Cengage Unlimited service through data-driven strategies. Additional experience includes Senior Director roles at Pandora overseeing integrated marketing and branded content, and leading marketing solutions, as well as directorial positions at Nickelodeon and a series of roles at AOL and Universal Music Group. Bonnie holds a B.S. in Media, Culture & Communications from New York University and has completed The Marketing Academy program as a Scholar.

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