Nikki Pirrello

Nikki Pirrello is the Associate Group Publisher for Pensions & Investments, published by Crain Communications. Nikki has been with P&I for more than 13 years and leads P&I’s business operations and strategy globally. The marketing, sales, custom content and research, and conference teams report into her. P&I produces more than 25 conferences for the retirement and investment industry annually. P&I’s marketing services/content solutions division works closely with clients to develop and execute various custom publishing, marketing and research products for the institutional investment community.

Previously, Nikki served as Director of Marketing & Conferences at Lebhar-Friedman, Inc., managing a team that produced more than 20 conferences and corporate events annually for the retail and pharmaceutical industries, as well as all of the marketing communications for six publications. The group successfully launched eight new annual events and more than doubled annual conference revenue while Nikki was at the helm.

Prior to working at Lebhar-Friedman Nikki served as Group Marketing Manager at Scholastic, Inc. in their consumer magazine division. At Scholastic, she oversaw the marketing and events strategy for seven publications and more than 15 events annually, as well as the marketing for their successful custom publishing group.

Nikki was on the agency side of the business prior to joining Scholastic, producing corporate communications materials, videos, commercials, online content and live events for a variety of clients in the financial and transportation industries.

Nikki served on the Board of Directors for America Scores New York, a non-profit organization serving youth in the Harlem and Washington Heights area of New York.