Catherine Flax

Catherine has had a distinguished multi-decade career in financial services, fintech, and commodities. She is currently an Advisor and Board Member to numerous startups and mature businesses, bringing expertise in business and strategic growth, innovation, talent development, regulatory affairs, and more. Prior to her board roles, Catherine was the CEO of Pefin, the world’s first AI financial advisor. Before Pefin, she was the Managing Director and Head of Commodity Derivatives, Foreign Exchange and Emerging Markets, Sales, and Trading for the Americas at BNP Paribas, and as Chief Marketing Officer of J.P. Morgan, as well as many other roles.

Catherine has been a leader in financial services, serving on the boards of many organizations, including the Securities Industry and Financial Markets Association (SIFMA), and Digital Asset Holdings, a market-leading blockchain company. She also advised Pefin for two years in matters of marketing, regulation, business development, and international growth prior to becoming CEO.