Kirk Pratt

Kirk Pratt has accumulated extensive experience in the advertising and media industry over the years. Kirk currently holds the position of SVP, Group Media Director at Cramer-Krasselt, starting in January 2022. Before joining Cramer-Krasselt, Kirk worked at Initiative as the Managing Director, Client Advice & Management from August 2020 to September 2021. Prior to that, they served as the Group Director, Client Advice & Management at Initiative, where they managed multiple accounts, a team of 19 people, and a media budget of $50MM+. Kirk was responsible for leading new business pitches, developing staff plans, hiring talent, and onboarding new clients. Kirk also played a key role in establishing measurable goals for teams, restructuring cross-functional teams for greater efficiency, and creating media measurement plans. Additionally, Kirk managed a global Initiative/Mediabrands Crisis Solutions Team for Boeing and developed integrated campaigns for Boeing in various regions.

Before their tenure at Initiative, Kirk worked at ID Media, where they held multiple roles, including SVP, Media Strategy from July 2014 to December 2016. Kirk also served as VP, Media Strategy from April 2011 to June 2014, Account Director from January 2007 to March 2011, and Account Supervisor from January 2002 to December 2006. Kirk's earlier experience includes a role as a Senior Media Planner at Draft Worldwide from December 1999 to December 2001, and a Media Planner at Starcom from February 1998 to September 1999.

Overall, Kirk Pratt's work experience demonstrates their expertise in media strategy, client management, team leadership, and campaign development, making him a valuable asset in the advertising and media industry.

Kirk Pratt holds a Bachelor's degree from the University of Iowa. The specific field of study and the duration of their education were not provided.