Yacine Driouach

Yacine Driouach has a strong background in sales and business development. Yacine started their career in 2005 as an Ingénieur Commercial at Sony Electronics, where they focused on the North and Central Africa region. Yacine later transitioned into the role of Sales Engineer, gaining valuable technical expertise in addition to their sales responsibilities. In 2011, Yacine joined Cdiscount as a Responsable Commercial Export, where they managed the company's international sales activities. After two years, they moved on to MONNAIE DE PARIS as an Export Area Manager, overseeing sales operations in various regions. Yacine's most recent role is as the Regional Sales Director for Africa & Middle East at Crane Currency, a position they have held since 2019.

Yacine Driouach pursued higher education in the field of Commerce International and Management. From 2001 to 2003, they attended IAE Bayonne and obtained a Maîtrise in Commerce International. Later, from 2004 to 2005, they enrolled at IAE Poitiers, where they completed a Master 2 in Management et Commerce International, specializing in Commerce International and Management.