Sergi Rueda is an experienced sales manager with a robust background in account management and business development within the financial services and retail sectors. At Crane Payment Innovations since April 2014, Sergi has held multiple roles, including EMEA Sales Manager for Components and Sales Manager for South Europe, Turkey, and the Middle East, where responsibilities expanded to include new territories. Prior to this, Sergi managed sales for the Financial Services Channel in Southern Europe and played a key role in the retail and gaming markets. Sergi's career includes significant experience at Crane Payment Solutions and Money Controls, serving as Sales Manager and Technical Manager in Spain and Portugal. Sergi holds a degree in Electronic Engineering from Universitat Politècnica de Catalunya.
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