CrankTank
Susanne Pfrengle is an experienced professional in e-commerce and digital strategy, currently serving as Managing Director Europe at CrankTank since October 2023, specializing in the outdoor, bike, and winter sports sectors while establishing and growing the European subsidiary. Prior to this role, Susanne led the buying team for outdoor equipment and footwear at Internetstores and managed all outdoor verticals for central Europe, driving business development. Susanne's extensive background at Black Diamond Europe included roles such as Head of E-Commerce & Retail, where all direct-to-consumer initiatives were defined and led, and various marketing positions focused on retail marketing, trade shows, and event coordination. Susanne holds a Diplom Sportökonomin degree from the University of Bayreuth.
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CrankTank
Your Success: We exist to enable your success, offering a proven marketing strategy with expertise in digital and e-commerce marketing to cover N.A. and the E.U. We align with sales and product goals to ensure marketing campaigns are successful customer acquisition events. We succeed when you succeed. Setting and Reaching Goals: The best plans are goal-based. Understanding the goals and how to reach them is key to success. We believe in setting goals for marketing, reporting on key performance indicators, and gaining insights from marketing campaigns to inform marketing strategy. The data we collect from our audience targets allows us to run agile campaigns that conform to customer behavior. Our Partnership Culture: What we look for in Partners: Brands with exceptional products, strong leadership, and sufficient capital to invest in marketing to grow sales and profitability. Values: We strive to preserve your company values, culture, and innovative character because they are the strength of your brand. With offices in Ketchum Idaho to cover North America and Innsbruck, Austria to cover Europe and the UK.