Erik Joule

Erik Joule (EJ) has extensive experience in e-commerce, merchandising, and organizational design across multiple roles in notable companies. Currently serving as an Advisor to the CEO at Crap Eyewear since January 2016, EJ previously held the position of President at 686, overseeing business expansion into activewear and streetwear. Additional advisory roles include working with Mojo Vision Inc. and various early-stage start-ups, where EJ consulted on brand and digital commerce strategies. Notably, as CMO at Strava, EJ integrated cross-functional areas to connect athletes with innovative products. Earlier roles include leadership positions at Alternative Apparel, Levi Strauss & Co., Quiksilver, and The Walt Disney Company, where EJ focused on brand transformation, globalization, and profitability. Erik Joule earned a Bachelor's degree in Philosophy and Spanish from Christopher Newport University.