Crap Eyewear
Erik Joule (EJ) has extensive experience in e-commerce, merchandising, and organizational design across multiple roles in notable companies. Currently serving as an Advisor to the CEO at Crap Eyewear since January 2016, EJ previously held the position of President at 686, overseeing business expansion into activewear and streetwear. Additional advisory roles include working with Mojo Vision Inc. and various early-stage start-ups, where EJ consulted on brand and digital commerce strategies. Notably, as CMO at Strava, EJ integrated cross-functional areas to connect athletes with innovative products. Earlier roles include leadership positions at Alternative Apparel, Levi Strauss & Co., Quiksilver, and The Walt Disney Company, where EJ focused on brand transformation, globalization, and profitability. Erik Joule earned a Bachelor's degree in Philosophy and Spanish from Christopher Newport University.
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Crap Eyewear
Crap Eyewear is a lifestyle brand independently owned and operated beachside in Los Angeles, CA. Born in reaction to an overpriced and overly serious sunglass market, we’re on a mission to create funky, bioacetate eyewear without the heavy retail markup. Although our brand name is lighthearted, we take our work, products, customers, employees and surrounding community very seriously. Our organization is Climate Neutral Certified and a proud member of 1% For The Planet. Want to join our tight-knit team? We’re looking for smart, hard-working, creative problem solvers to become an integral part of our fast-paced, and increasingly global business. crapeyewear.com/careers