Cassandra Scarbeck

Cassandra Scarbeck has a diverse work experience spanning various industries and roles. Cassandra currently holds the position of VP of Brand Partnerships at InfluenceLogic since May 2022. Prior to this, they worked at Wasabi Ventures, LLC from May 2022 to March 2023, where they served as a Principal and Business Analyst. In their principal role, they were responsible for overseeing various business projects and analyzing their feasibility. Cassandra also held the position of Business Analyst, where they contributed to the company's strategic decision-making process.

In 2023, Cassandra joined Career Hackers as Chief of Marketing & Advertising, where they are responsible for leading the marketing and advertising efforts of the company. Additionally, they joined Authority Media Group in January 2023 as their Chief Partnerships Officer, focusing on establishing and managing partnerships for the company.

Prior to their recent positions, Cassandra worked at Assembly Global from August 2019 to April 2022. During their time at Assembly Global, they held multiple positions including Director, Affiliate Marketing, Associate Director, Affiliate Marketing, and Senior Manager, Affiliate Marketing. In these roles, they were responsible for developing strategies, leading teams, and driving significant revenue growth for the agency's clients. Cassandra also played a key role in business development, negotiating partnerships, and supporting prospect audits and pitches.

Cassandra's earlier work experience includes roles at Acceleration Partners as a Publisher Development Manager, Affiliate Marketing, and Account Manager, Affiliate Marketing from June 2016 to August 2019. Cassandra was responsible for driving revenue growth, supporting client goals, and building strong relationships with external partners.

Before joining Acceleration Partners, Cassandra worked at CJ Affiliate by Conversant as an Associate Advertiser Account Manager from October 2014 to June 2016. In this role, they managed relationships with major brands and optimized their affiliate marketing campaigns.

Cassandra also has experience as a Marketing Communications, Branding & Creative Strategist - Consultant at Creative Juice from April 2001 to June 2016. During this time, they helped businesses manage their brand and develop customer-centric messaging and collateral.

Earlier in their career, Cassandra worked at Paramount Theatre and RiverEdge Park as a Marketing Communications - Digital Media professional from January 2013 to October 2014. Cassandra was responsible for digital marketing efforts, including email marketing, web and social media content, and print design.

Cassandra's first job was at Market Day, where they served as a Creative Services Manager from April 1999 to February 2001. In this role, they focused on improving project processes and managing staff performance.

Overall, Cassandra Scarbeck has a strong background in marketing, advertising, partnerships, and strategy development. Cassandra has demonstrated expertise in driving revenue growth, managing teams, and building successful client relationships throughout their career.

Cassandra Scarbeck's education history includes attending the DePaul Driehaus College of Business, where they studied Business. Cassandra also attended the School of the Art Institute of Chicago and obtained a Bachelor of Fine Arts (BFA) in Visual Communications. In addition to their formal education, Cassandra has obtained certifications, including the CJ Ambassador Certification Program from CJ, which they completed in August 2021 and August 2020.