Evan Greenberg

Search Marketing Specialist | E-commerce & SEO Strategist at Crayola

Evan Greenberg is an accomplished Search Marketing Specialist and E-commerce & SEO Strategist currently employed at Crayola since June 2022. Evan leads digital marketing initiatives that drive growth across omnichannel platforms, achieving a 69% increase in organic traffic and a 12% boost in sales in 2024 by optimizing over 300 Amazon product listings and implementing data-driven SEO strategies. Prior to Crayola, Evan served as an Ecommerce Strategist & SEO/SEM Specialist at Grey Group from April 2021 to August 2025, focusing on optimization workstreams for key client initiatives. Evan's experience also includes a role as Ecommerce Manager at One Up Innovations, where responsibilities spanned the entire product cycle, and a position as Business Development Representative at N3, enhancing marketing campaigns in the technology sector. Evan holds a Bachelor's degree in Advertising from the Grady College of Journalism and Mass Communication at the University of Georgia, earned in 2016.

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Crayola

Crayola LLC, formerly Binney & Smith, is an American handicraft company, specializing in artists' supplies.


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1,001-5,000

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