Hector Herrera

Hector Herrera is a seasoned commercial leader with over 25 years of experience driving business success in the consumer goods industry. They have held prominent roles, including National Sales Manager at Grupo Mac Ma and National Key Account Manager at The Coca-Cola Company, where they restructured "Go to Market" processes. Currently, Hector serves as the Commercial Director for Latinoamerica at Crayola, having previously held the position of Commercial Director for Mexico & Central America. They possess strong educational credentials, including a Bachelor's degree in Business Administration from Fundación Universidad de las Américas Puebla and a Master's degree in Finance from Universidad de las Américas, A.C.