Karen Waters-Reid

Karen Waters-Reid is an accomplished professional serving as the Director of International Sales and Brand Business Development at Crayola since March 2013, where the focus is on global brand enhancement and program development. Previously, Karen held the position of Marketing Director, Platform Leader at Crayola, managing a diverse consumer product portfolio and overseeing P&L responsibilities, product development, advertising support, and key account partnerships. Karen's early career includes leading innovative product explorations at Crayola and significant advertising work at Arnold Worldwide for notable clients. Karen earned a BA in English with concentrations in Marketing and Biology from Bucknell University and a Bachelor's Degree in Humanities from Oxford University.