Keith Samuel is a seasoned General Manager specializing in APAC Growth Markets at Crayon, with over 20 years of senior leadership experience in the IT industry across South Asia and the Middle East. Previously, Keith held key roles such as CEO at Spusht Technologies and Director/GM at Microsoft Corporation Sri Lanka, where they significantly boosted revenue and market positions. With expertise in strategy, marketing, and ICT, Keith has cultivated partnerships and led teams to achieve considerable growth in emerging markets. Keith earned an MBA in Business Administration from the University of Wales.
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