Sally Budd

Sally Budd is an experienced professional in marketing research, currently serving as Vice President of Operations at CRC Research since 2010. With a rich background in healthcare research, Sally has contributed to CRC Research's status as a key resource in North America, specializing in comprehensive consumer and medical field services. Prior to this role, Sally was a Partner at Sigmund Consulting Group and held the position of Executive Vice President of Business Development at MD Analytics. From 1993 to 2003, Sally served as National Manager of Patient Strategy at GlaxoSmithKline. Sally holds a Bachelor of Commerce in Economics and Marketing from the University of KwaZulu-Natal and a Post Graduate Diploma in Research Analysis and Marketing Research from Sheridan College.

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CRC Research/CRC Recherches

CRC Research is a CRIC Accredited Agency Seal marketing research company, offering full service healthcare research and comprehensive consumer and medical field services throughout Canada. We are a key North American resource for health research; our moderators are routinely contracted by leading international agencies; our renowned patient and healthcare provider panel is utilized by key research organizations both within Canada and globally. CRC operates premier focus group facilities in both English and French Canada and specializes in medical and consumer recruitment for both qualitative and quantitative projects. We can conduct taste (and other central location) tests in any Canadian location and offer the highly coveted Cannabis Sensory Testing capabilities via our Health Canada license. With the acquisition of Research House, Head Count, Head Quarters and Consumer Vision, CRC Research is the leading qualitative agency in Canada with unparalleled medical and consumer database, personnel and focus group facilities across Canada.


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