Sarah Richter

Sarah Richter is an accomplished professional with extensive experience in digital analytics and data-driven solutions. Currently serving as the Area D&A & AI Manager at BAT since October 2024, Sarah previously held key roles such as Director Measurement Solutions at crealytics and Chief Client Officer at Adtriba GmbH. Additional positions include Director Customer Success and Product at Adtriba GmbH, Director Customer Success in Marketing Analytics at Exactag, and Teamlead Digital Analytics at LeROI Digital Consulting & Intelligence. Sarah's background highlights proficiency in strategic business consulting, project management, and the implementation of advanced analytics tools across various industries, including e-commerce. Educationally, Sarah holds a Bachelor's degree in Business Economics from Leuphana University of Lüneburg.