Creams Cafe
Omar Ilyas has a diverse work experience spanning multiple industries. Omar started their career in 2009 at Hamleys of London, where they worked in customer service and training roles. Omar later became a Training and Development Officer. In 2013, they joined Hobbs Ltd, where they focused on customer service training. Omar returned to Hamleys in 2015, initially as a VIP Services provider and then as an Experience and Events Manager. In 2018, they transitioned to the role of Franchise Trading Manager, overseeing strategic partnerships and alliances on a global scale. Omar also handled international project management and market entry strategy. Their most recent position is with Creams Cafe, where they currently serve as the Strategic Partnerships Manager, responsible for managing their international expansion and developing strategic partnerships to enhance the brand.
Omar Ilyas completed their education in a chronological manner. From 1997 to 2004, they attended Graveney ICT College, where they obtained their GCSE degree in A levels. Later, from 2005 to 2008, they pursued a Bachelor of Science (BSc) degree in Economics and Statistics at Middlesex University. In 2007, they also studied at Charles University and earned a BSc degree in Economics.
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Creams Cafe
The UK’s Leading Italian Gelato and Dessert company. Founded in 2008 by Adam Mani and Balal Aqil, Creams Cafe kick-started the UK dessert parlour revolution. From humble beginnings in Southall, West London, the focus has always been on customer service, a great and simple product offering and only the best quality. This has been our recipe for success. In a market leading position, Creams is the UK’s biggest dessert brand with circa 100 stores across the UK. Our focus on quality and innovation has been recognised with several awards including ‘Best Brand Partner’ at the Menu Innovation and Development Awards 2022 (Midas), ‘Best Innovation’ at the Best Business Awards 2021, and ‘Best Family Restaurant’ at the Deliveroo Restaurant Awards 2021. We have also been recognised as one of the top ten most loved Eating Out brands in the UK in 2019, 2020 and 2021 by Savanta Research. Embodying the fun, colourful and delicious, Creams offers the ultimate wow-factor experience. At the centre lies our unmissable selection of mouth-watering, freshly made desserts, from waffles, crêpes and sundaes, to cakes, sorbets, gelatos and vegan desserts. We even make our own signature Creams gelato with ingredients sourced straight from Italy. Hand-crafted and made in England at our own factory, we believe this helps us bring the finest quality ice cream to our desserts. It truly is an exciting time for Creams Cafe. As well as further growth in the UK, we are committed to international expansion with our franchisees. So, whatever you do, get ready to see this beloved brand propel towards our ambitious plans for expansion.