Lisa Overall

Make no mistake at Creatalytics ™ we’re not ‘testing’ ads as good or bad, we’re helping you optimise your creative return on investment (ROI). We’re focussed on closing the Impact Gap that affects up to 70% of creative, even award-winners. An Impact Gap opens when creative isn’t ‘fit’ to media platform, reducing your ROI from media wastage, eroded recall, message attribution. Our proprietary model fuses current Platform Best Practices with proven Marketing Science to evaluate Video, Display, OOH, and Audio creative (before or after your creative is produced). We’re cost effective and agile, giving you actionable optimisations to enhance your creative impact and increase ROI. Discover how Creatalytics ™ can close your creative Impact Gap today.