Create Better Group
Lynsey Macdonald is a freelance digital marketing consultant with a decade of experience in social media and blogging. Lynsey specializes in copywriting, social media management, and training to help businesses boost their online presence. Lynsey has worked in various roles such as social media account manager, social media and website administrator, freelance lifestyle contributor, and fashion show social media team member. Lynsey holds a Master of Science (MSc) Distinction in International Marketing from Glasgow Caledonian University, along with other certifications in makeup artistry.
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Create Better Group
Create Better Group are proud to be developing, sourcing and producing some of the world’s most innovative and iconic cake products and brands to help the world create better. With a commercial head office and distribution centre based in Nottingham, UK, we are the Uk's leading Cake Decorating business and home to iconic, trusted brands, including Couture Sugarpaste, Eleganza Modelling paste, Spectrum Flow, The Sugar Paste, Make a Wish, Simply Making, Eezee Dowels, Cake Lace, Drageekiss, Ingenious Edibles, Choctastique, and Baking Brothers, as well as retail platforms The Cake Decorating Co. and Cake Stuff, and wholesale website, Cake Craft Group. Create Better Group is part of the NewCakes BV family, a portfolio brand of Oetker Group and home of Cake Supplies.NL, Fun Cakes, and De Leukste Taarten Shop.