Adiyah Shah

Business Unit Head - App Studio at Creative Chaos

Adiyah Shah has a diverse work experience spanning over different industries and roles. Adiyah currently works at Creative Chaos as the Business Unit Head of App Studio. Prior to this, they held the position of Department Head of Product Strategy at the same company. Adiyah also worked as the Research and Strategy Manager, leading ideation, research, strategy, and content initiatives for international clients, including digital partnerships with McKinsey and Victoria's Secret.

Before joining Creative Chaos, Adiyah worked at Shell as an Intern in Lubricants Marketing, where they conducted projects on B2B lubricants pricing and marketing strategy. Adiyah evaluated market sizes, analyzed competitor landscapes, and assessed consumer value propositions through surveys and interviews.

Adiyah'searlier experiences include working as a Business Development Executive at Ali & Associates, where they conducted business research and economic surveys and handled marketing related matters. Adiyah also worked as a Teacher at Bay View High School and served as a Tutor/Mentor at Upward Bound - Trio Program.

Adiyah started their career as a Corporate Finance Intern at JS Global Capital Limited and served as a House Manager at Chappelear Drama Center - OWU. Overall, their work experience highlights their expertise in strategy, research, marketing, and project management across various industries.

Adiyah Shah pursued their education chronologically starting from Bay view High School from 2001 to 2005. Adiyah then attended Ohio Wesleyan University from 2005 to 2009, where they obtained their Bachelor of Arts degree in Economics and Accounting. Later, they enrolled at the Lahore University of Management Sciences from 2012 to 2014, where they completed their Master of Business Administration (M.B.A.).

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