Mike Tobin

Mike Tobin is a seasoned analytics professional with extensive experience in customer and marketing analytics. As President of MKT Analytics, LLC since April 2013, Mike focuses on delivering actionable insights to enhance revenue, profit, and ROI through comprehensive analytics services. Current roles include Director of Analytics Solutions at Sciata and Data Scientist at Creative Group, Inc. and Rivet | MRO. Previous positions encompass Director of Discovery Analytics at Meridian Enterprises, Sr. Research Analyst at Adaptive Technologies, Inc., Director of Business Intelligence at Insight Enterprises, Director of Customer Information & Analysis at Oriental Trading Company, Sr. Director of Customer Insight at IHG Hotels & Resorts, and Manager of Strategy Development at Maritz. Mike holds a BS in General Management from Purdue University and an MBA in Marketing from Southern Illinois University Edwardsville.