Creative Riff
Bill Rodi is an accomplished marketing and design professional with extensive experience across various leadership roles in brand strategy and consulting. Currently serving as SVP at Creative Riff since October 2022, Bill has also been a Partner and Brand Consultant at ENVOY Brand Consulting LLC since October 2015, providing global brand positioning and identity services. Previous roles include Principal of Brand & Business Strategy at Throughline, Inc., Vice President/Managing Director at Mosaic North America, and Head of Design at The Kraft Heinz Company, where Bill led the company's transition to a design-led organization. Bill's career also includes pivotal positions at AgencyMSI, Source/Inc. Design, Landor, SGK, and the founding of Rodi Platcow Malin Advertising, showcasing a consistent track record of driving growth, enhancing client relationships, and transforming agencies into high-performing entities. Bill Rodi holds a Bachelor of Arts in Philosophy from St. John's College.
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Creative Riff
Creative Riff is an experiential marketing agency focusing on elevating strategic concepts through events, digital, social, PR, partnerships, and breakthrough media stunts. We establish a strategic foundation upon which all creativity and innovation is built. We pull together the most creative team of specialists to bring our collective vision to life. We partner with the right brands and attract press to increase the campaign’s exposure and overall value.