Edward Shepard

Edward Shepard is a user-focused, analytics-driven digital marketing strategist devoted to the art and science of crafting highly shareable stories; they are founder of Creative Species, a startup studio "for the age of meaning after AI," and are currently launching TinyClub. Previously, they founded 8BitFit (2012–2014), creating and launching a fitness app and leading the company to an acquisition by Atari in 2014, and served as Editor-in-Chief and Content Strategist at Parent Co. (2014–2016), growing the site to 2.8M unique visitors in 10 months, editing and publishing 1,500+ unique articles (personally writing 230 with 100K+ social shares), and earning a 2016 Webby Award finalist recognition. They also held marketing leadership roles at Small Dog Electronics (VP of Marketing, 2007–2011), Superconductor Co. (Managing Partner, 2012–2015), Labocine (Content Strategist, 2016–2017), Chimera Experiments (Producer, 2016–2017), and served as Marketing Lead at Tiller (2017–2025).