Mark Wilson is the Head of Data & Insights at CreativeX, where they power creative decisions with data. With over 20 years of experience in leading marketing analytics consultancies, Mark has delivered impactful insights for global brands such as McDonald's, Nestle, Kellogg, and P&G. Previously, they held various senior roles at Analytic Partners, where they advanced Attribution Modeling and developed sophisticated software tools for Marketing Mix Modelling. Mark began their career as a Senior Analyst at ohal and has also worked as an independent consultant. They hold a BSc in Econometrics and Economics from the University of York.
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