Paul B. is a seasoned professional in the advertising and creative industries, currently serving as a Global Client Partner at CreativeX since July 2023, where the focus is on enhancing sales performance through innovative creative technology. Simultaneously, Paul B. contributes as an Industry Advisor for the University of West London's BA (Hons) Advertising & Public Relations program, providing insights and aiding in curriculum development. Previous roles include Head of Client Strategy & Data-driven Creative at Genius Sports, and Head of Client Services at Spirable, where Paul B. was instrumental in building customer success teams, leading to Spirable's acquisition by Genius Sports. With a robust educational background, including a Master of Science from The London School of Economics and Political Science, Paul B. has held various positions across esteemed companies, showcasing a strong commitment to client engagement and strategic development.
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