Key themes: Excellence, ambition, humility. We have high expectations and low egos. We hold ourselves accountable to high standards, the hunger to excel, the humility to learn, and the self-awareness to grow.
Embrace the things you don’t know and the areas you’re uncertain about and seek out opportunities for self-improvement. Respect other people’s time by setting honest and realistic expectations. Actively avoid decisions that put your teammates in a bind. Practice radical candor, actively give and seek feedback, and lift up your teammates with encouragement and recognition when they excel. We speak candidly, respectfully, and humbly.

Key themes: Challenging, best idea wins, action-oriented.
We believe the best ideas survive through healthy debate, so we ensure that constructive dissent thrives at Picasso Labs. No matter where or whom the idea comes from, we critique to improve, we feed back to move forward. We speak up, openly and often, in order to make progress.
Challenge assumptions, ask difficult questions, and play Devil's advocate. Exhibit, encourage and reward this behaviour. But listen actively and demonstrate humility when it's your own idea in the line of fire. Commit yourself to the organisational result, not the individual idea, so once a decision is made, accept the conclusion and accelerate its transformation to reality. We speak openly, equally, straightforwardly.

Key themes: Autonomous, collaborative, intentional.
We value those who take the lead, rally the team, and roll up their sleeves. Those with the self motivation, self assuredness and selflessness to move the business forward. Just like a team of rowers, working hard alone won't get you where you need to go, and everyone has to play their role and pull their weight. Step up and take charge of the areas where you can make a contribution, even if you haven’t been directly asked to do so. Apply your individual and collective initiative and intelligence to get things done. No task is beneath any of us, so when your teammates need your support, it’s all hands on deck.
We speak with conviction, empathy and energy.

Key themes: Creative, data-driven, growth minded.
We practice scepticism, not cynicism. We’re creatively optimistic and operationally realistic. We don’t just accept things on face value because they sound good, we seek out the insights, dig into the data, and sweat the details.
Use data to challenge the accepted wisdom, open up new avenues to explore, and improve upon established norms. Gut-feeling and instincts are a good start, but they’re never enough to make the really big bets that will push the bounds of what is possible.
We speak inquisitively, objectively, and diligently.

Key themes:
Results-driven, proactive, intelligent.

We focus on what gets done, not how many hours are spent in the office. We’re proactive about pushing things forward, continually improving how our work can deliver a better output, outcome, and organization. We work smarter, not just harder. Push for clarity on the outcome for each task and drive alignment to our wider goals. Develop clear measurement criteria for your work, continually monitoring and providing transparency on where we’re doing well or where we’re falling behind. Seek out the right people and information to improve our process and our progress. We speak clearly, conscientiously, and productively.

CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.

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