Apurva Shikhar

Apurva Shikhar has a background in IT infrastructure services and has experience in analytics projects for the FMCG sector in various countries. They have held positions at Gain Theory, Meritus Analytics, and Royal Enfield before joining Samsung India as a Deputy General Manager. Currently, Apurva serves as the Lead for Marketing Analytics at CRED, where they contribute to strategic decision making using insights derived from consumer and market data. Their expertise lies in brand, product, and marketing analytics.